Our Values

On a Mission to Improve Teaching and Learning

We were founded by a group of passionate educators with a mission to make classrooms better places. For 50 years, we have held tight to that mission, ensuring every decision and tool we make supports the educators and students we serve. Our people-first commitment to service extends to our stakeholders at every level, from the passionate employees within our organization to the communities in which we operate.

Our Values Guide Every Action

We hold ourselves to high standards, with five simple yet powerful values guiding our team’s decisions and interactions:

  1. We are high in confidence but keep our egos low.
  2. We say it like it is.
  3. The quality of our service is as important as the quality of our products.
  4. We measure ourselves by the impact we have on teachers and students, not by the size of our pocketbooks.
  5. We lead with integrity in all things, ensuring every action by every employee every day could appear on a newspaper cover.


Top Charitable Contributor

Curriculum Associates has been named a Top Charitable Contributor by the Boston Business Journal for the past three years.



A Commitment to Conscious Capitalism

We believe companies can be a powerful force for good in the world. We are proud to partner with other like-minded businesses who embrace and exemplify the four pillars of Conscious Capitalism. In upholding these principles, we . . .

  • Focus on our higher Purpose to improve the world of education for teachers and students
  • Hold our Leadership to the highest ethical standards
  • Work tirelessly to preserve and strengthen our award-winning workplace Culture
  • Ensure our actions and tools create value for our Stakeholders at every level

Venn diagram showing the four principles of Conscious Capitalism.

Rob Waldron, Curriculum Associates CEO.

Our CEO Rob Waldron says:

“The truest measure of our success is not our bottom line, but our impact on classrooms. This higher purpose fuels our growth, informs product development, and defines our culture.”

Educator working with student on i-Ready.

Educators say:

“Curriculum Associates is really a company with high ethical standards and a mission that is student-centered.”

Explore opportunities toJoin Our Team

Make a difference in education by joining our mission-driven company.


Locate Your Representative