Last Modified: September 10, 2021
Curriculum Associates takes the protection of data and information, particularly student data, very seriously. As part of its commitment to protecting user data, Curriculum Associates adheres to the practices outlined below. Curriculum Associates only uses student data for education-related purposes. Student identifiable data is never shared with any third parties without the consent of an authorized representative of the applicable school or district. Curriculum Associates does not sell any student data nor use student data for targeted advertising.
The CA Website is not intended for children under 16 years of age. If you are under 16, do not use or provide any information on the CA Website. If we learn we have collected or received personal information from a child under 16 without verification of parental consent, we will delete that information.
We collect several types of information from and about users of the CA Website, including information about your internet connection, the equipment you use to access the CA Website, and usage details.
We collect personal information directly from you when you provide it to us. If you provide us with your email address, we may attempt to contact you at that address regarding quote requests. We may also send you periodic emails about our products and our company.
Google Analytics™ is a trademarked brand feature of Google, Inc. in the US and/or other countries.
We use third parties (“Service Providers”), including Facebook, Hotjar, and NextRoll, in order to better understand our users’ needs and to deliver a better and more informative experience with the CA Website. Our Service Providers help us better understand our users’ experience on the CA Website (e.g., how much time they spend on which pages, which links they choose to click on, etc.), including, in some cases, by providing users with interest-based advertising. These Service Providers may use or receive cookies, web beacons, and other technologies to collect and evaluate data on our users’ behavior and their devices. Service Providers may also capture or receive browser information, advertising data, and location data (not precise coordinates -- country, state, city and zip/postal code level only). CA and our Service Providers do not use this information to identify individual users. Our Service Providers may create and use de-identified, aggregated, non-personally identifiable information derived from such content and data for purposes of improving their services, and for benchmarking and reporting purposes. For further details about how CA uses these Service Providers, please review the respective privacy policies of Facebook, Hotjar, and NextRoll. Note that our Service Providers are used in support of the CA Corporate Website only. They are not used in i-Ready.
In addition, if you submit your email address to CA through a form connected to region- or product-specific marketing campaigns on our website, a pseudonymized hash of your email address will be generated in order to serve targeted advertising to other devices connected to you (via cross-device tracking). CA will provide a notice on our website next to any such form that will be processed by Service Providers in this manner.
You can decline to have personal data collected via third-party tracking technologies by navigating to the settings feature in your browser and declining third party cookies or declining third party cookies from specific sites, or, for mobile, limiting ad tracking or resetting the advertiser identifier via the privacy settings on your mobile device. Our partners, such as NextRoll and Facebook, may use non-cookie technologies that may not be impacted by browser settings that block cookies. Your browser may not permit you to block such technologies. As such, for more information on how to opt-out from receiving interest-based advertising (including ads served using non-cookie technologies), please visit the NAI website opt-out page here: http://www.networkadvertising.org/choices/ and the DAA opt-out page here: http://www.aboutads.info/.
In addition, you can opt-out of the creation of a user profile by Hotjar, Hotjar’s storing of data about your usage of the CA website and Hotjar’s use of tracking cookies on other websites by following this opt-out link.
We use information that we collect about you or that you provide to us, including any personal information, to present the CA Website and its contents to you, to provide you notices, and to fulfill any other purpose for which you provide us the information.
Click here for additional rights applicable to California and Nevada residents.