Curriculum Associates Introduces AI Labs, Marking New Chapter in Global Innovation

Curriculum Associates, a leading education technology company, announced today that SoapBox Labs is now AI Labs Curriculum Associates, a new internal incubator initiative focused on accelerating innovation and improving student outcomes. AI Labs builds on the legacy of SoapBox Labs, the Dublin-based voice AI pioneer acquired by Curriculum Associates in 2023, and unites AI innovation-focused teams and initiatives across the company. 

“SoapBox Labs has played a pivotal role in helping us shape the future of AI in education,” said John Higginson, CTO of Curriculum Associates. “Their breakthrough voice technology and unwavering focus on equity will have a lasting impact on our products and the students we serve. As part of AI Labs, their work will continue at greater scale and with broader reach as an engine for innovation across our company.”

The transition reflects both a recognition of SoapBox Labs’ significant contributions and a strategic commitment to the future. Originally established as Curriculum Associates’ first international office, SoapBox’s integration signals deeper global collaboration and a shared mission to serve educators and students worldwide.

“This rebranding is the natural next step in our journey,” said Amelia Kelly, VP of Data Science at Curriculum Associates. “Our team remains deeply committed to creating equitable voice technology and other AI-powered tools—and as AI Labs Curriculum Associates, we’re now better positioned than ever to make a lasting difference.” 

The collaborative initiative provides the SoapBox Labs teams access to expanded resources and greater scale, enabling them to make an even greater impact in the development of cutting-edge solutions for literacy, mathematics, science, and language learning.

This reflects Curriculum Associates’ continued investment in delivering best-in-class, student-centered tools that meet the evolving needs of classrooms.

Learn more about AI Labs and Curriculum Associates’ commitment to inclusive innovation at CurriculumAssociates.com. 

About Curriculum Associates

Founded in 1969, Curriculum Associates, LLC designs research-based print and online instructional materials, screens and assessments, and data management tools. The company’s products and outstanding customer service provide teachers and administrators with the resources necessary for teaching diverse student populations and fostering learning for all students. 

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